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Our Mission
Our mission is to cultivate gratitude, kindness, and resilience in the next generation by helping students build daily habits that train the mind to see the good.
Through A Simple Seed journal, we’re planting seeds of confidence, compassion, and purpose that will grow goodness for a lifetime.
The Question That Changed Everything
“Can you teach us how to have magical mornings?”
My 6 year old daughter whispered this one morning in the middle of my routine, and chills went down my back. I had been doing a morning routine for years, and I could see the difference it made in my life. I had learned that how you start the day often sets the tone for how you end it. Reading something positive, practicing gratitude, prayer or meditation, positive self-talk, and intentionally spreading kindness can truly shift everything.
After searching the internet for two hours for a journal that included growth mindset, positive self-talk, gratitude, a joke, and kindness, I came up short. In that moment, I realized I needed to create this book.
What started as a family project has grown into a best-selling book on Amazon, a nationally recognized movement featured on the TODAY Show, and a partnership with Clarkson Potter Publishing.
Our goal is to impact 1,000,000 kids, helping them discover their power, self-worth, and potential in this world.
Our Founder
Katie Wood
Katie Wood is a dynamic thought leader, entrepreneur, and author of the best-selling journal A Simple Seed. In 2014, she shifted from a decade-long career in special education to pursue entrepreneurship full-time. Katie frequently shares her insights at training events and schools, and she is actively developing multiple business ventures.
Her speaking engagements include notable organizations like AthenaHealth, Takeda, Splunk, and Providence College. She has also been a keynote speaker for Rodan + Fields, the top skincare company in North America. Additionally, she spoke at the Worldshaker for Women event alongside Tim Storey, Oprah’s mentor, and shared the stage with New England Patriots captain Matthew Slater at a foundation event in Boston.
A Simple Seed has achieved remarkable success, ranking as a best-seller on Amazon—#1 in All Children’s Books, #1 in Happiness Self-Help, and #5 overall. It has recently been acquired by Penguin Publishers and has been featured on platforms like The TODAY Show, NBC, Entrepreneur Magazine, and various podcasts, including The Gratitudeology Podcast with Jamie Hess.
Beyond her professional achievements, Katie was a walk-on player and two-year captain of the Division 1 basketball team at Providence College. However, she considers her most fulfilling role to be that of a mother to her four energetic children and a supportive fire-wife.
The Growing Goodness Project is a movement to help the next generation discover what matters most:
Kindness. Gratitude. Service. Positive Self-Talk.
We partner with schools to help students and teachers begin each day with the right mindset, something students need now more than ever, as mental health challenges continue to rise.
By building positive habits at a young age, A Simple Seed helps rewire the brain to see the good in themselves and in the world. These lessons don’t just shape days, they shape lives.
To date, we've impacted over 40,000 students. Our goal: 1,000,000 lives touched.
Because when we plant the right seeds early, we grow a brighter future for all.
Us in Numbers
10K+
A Simple Seed | Gratitude Journals Sold
11
Years Since the Seed Was Planted
50 & 3
States & Countries Involved with Growing Goodness
3
(And Counting) Branches Growing
We’ve Been Covered
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