Partners In Purpose
The Growing Goodness Project is a national movement to help the next generation discover what matters most:
Kindness. Gratitude. Honesty. Empathy. Respect.
The Growing Goodness Project
Helping Our Younger Generation Grow Strong Roots
“The journal has transformed my entire classroom - it has also given me the opportunity to give my students a lifelong gift:
the power of gratitude, self-belief, and a growth mindset.”
Kelly H. | 4th grade teacher

The Movement
The Growing Goodness Project is a movement to help the next generation discover what matters most:
Kindness. Gratitude. Service. Positive Self-Talk.
We partner with schools to help students and teachers begin each day with the right mindset, something students need now more than ever, as mental health challenges continue to rise.
The Impact
By building positive habits at a young age, A Simple Seed helps rewire the brain to see the good in themselves and in the world. These lessons don’t just shape days, they shape lives.
To date, we've impacted over 40,000 students.
Our goal: 1,000,000 lives touched.
Because when we plant the right seeds early,
we grow a brighter future for all.


The Purpose
This is more than just a journal. It’s a movement to equip young minds with the skills they need to navigate life with optimism and purpose. By giving back, you’re investing in future leaders, dreamers, and change makers.